
A partnership was signed at the 8th Pacific Media Summit for the establishment of a Pacific Centre for Communications and Journalism in Fiji to develop the next generation of Pacific media leaders.
Vice-Chancellor of the Fiji National University (FNU), Professor Unaisi Nabobo-Baba, and the President of the Fiji Media Association (FMA), Rosi Tamani-Doviverata, signed the partnership in the presence of media leaders, journalists, communication specialists and development partners.
Fiji’s Prime Minister (PM) Sitiveni Rabuka said the Centre can provide a platform for professional training, research, regional cooperation and the development of the next generation of Pacific media leaders.
It can also help strengthen digital journalism, media literacy and the responsible use of emerging technologies, including artificial intelligence, he said.
“Our objective should be clear. We want a media sector that is independent, professional, credit and trusted. A sector that can adapt to technological change while maintaining the standards that give journalism its value.”
FMA President Tamani-Doviverata acknowledged the university for the opportunity to partner and said that it will benefit Fiji and other Pacific countries.
“The Pacific media is changing faster than it had at any point. The people best placed to say what a journalist needs to know are the people doing the job every day.
“That is what makes this different.
“The industry is not a guest in the program. It is a founding partner. Its National Media Association sits at the head of the table shaping its causes and putting working editors in front of the class. And it is built for the whole region,” she said.
“For years when news rooms in one of our smaller Pacific nations needed an experienced journalist, the answer was often to recruit from Fiji. So, here’s a better offer. Don’t only hire our journalists. Send us yours. Come and train with us. Come and grow with us.
“Fiji is ready to lead the way. And we would rather lead together than alone. And none of this would have been possible without unity. This partnership exists because newsrooms that compete for the same stories every single day still choose to sit at one table as an association. So, to my fellow national media associations across the Pacific, a friendly challenge: We will always achieve more together.
“To our development partners, sponsor a cadet, sponsor a seat in that classroom. For a journalist for a country that cannot afford to send one, it cost no more than another workshop and it lasts a career.”
Vice-Chancellor Nabobo-Baba assured that the university will be used to do good for the people in the region.
President of the Media Association of Vanuatu (MAV), Charles Sumbe, congratulated FMA on the initiative but said it should not prevent Vanuatu from developing a similar initiative to help train and grow its own journalists at home.
SOURCE: VANUATU DAILY POST
