VTO CEO Adela Issachar Aru

The Chief Executive Officer (CEO) of Vanuatu Tourism Office (VTO), Adela Issachar Aru, was elected as the Deputy Chairperson of the Pacific Tourism Organisation (SPTO) Board of Directors during the Pacific SPTO Board meeting in Christchurch, New Zealand last week.

The appointment, officially announced by Board Chairman Mr. Petero Manufolau, underscores the significance of female representation in SPTO’s leadership.

Highlighting the importance of women’s perspectives in the tourism sector, Mr. Manufolau acknowledged the presence of 10 women on the Board and emphasised that Adela’s appointment will amplify their contribution.

Recognised as a highly experienced and respected figure in the Pacific tourism industry, Mrs. Aru is expected to play a crucial role in leading SPTO in the years to come. She possesses a strong background in project management, tourism product development, and policy research. Aru led the formulation of Vanuatu Tourism’s “Towards 2025” business plan, focusing on post-pandemic tourism recovery. The plan encompasses an updated organisational structure, staffing framework, and budget allocation for recovery marketing programs. Additionally, Aru’s contributions to the “Aviation Access Strategy” and the establishment of the Aviation Tourism Transportation Taskforce highlight her recognition of the aviation sector’s significance to tourism.

Expressing gratitude for the appointment, Mrs. Aru thanked the Board of Directors for their confidence in her abilities and expressed her commitment to supporting the recovery of Pacific tourism. She emphasised the importance of careful consideration for people and the environment while revitalizing the industry, given the severe impact of COVID-19.

The SPTO Board meeting on May 10th concluded with a consultation session on Pacific Tourism Climate Resilience. The weeklong event culminated with the 7th South Pacific Tourism Exchange at the Airforce Museum of New Zealand in Christchurch on May 12-13, 2023.


SOURCE: Vanuatu Daily Post