In April, we are celebrating the unstoppable force that is Yasmine Bjornum!

Juggling her roles as the founder and Executive Director of Sista and the coolest mum to her amazing 9-year-old, Talarei, Yasmine is all about finding joy in the little things – like beach days, family hangouts and unexpected adventures with her daughter.

Rooted in her belief in the power of positive affirmations, Yasmine navigates life with unwavering commitment to self-love and striving towards inner harmony. Her style? Think comfy meets playful with a sprinkle of eco-consciousness.

Yasmine’s energy and passion for life are contagious, and she’s here to show us all how to embrace our unique selves!

#SistaGatStyle #WomanVanuatu #CoolMum #Passionate #Daring #Beautiful #Thoughtful


Yasmine Bjornum


34 years old.

Where are you from?

Born and raised in Vanuatu with a Filipino-Swedish background.

Tell us about your family.

I have a beautiful 9 year old daughter, Talarei, who I raise with my lovely partner, along with our 1 dog and 2 cats. My mum is my best friend and she lives in New Zealand, and I adore my parents-in-law who live in Israel. My brother and sister with her three beautiful children are all in Vanuatu, while my other brothers and nieces live in Sweden. We are an international family, and I feel incredibly blessed to call Vanuatu my home.

What do you like to do in your spare time?

As I work quite a lot, I treasure my spare time and like to spend it with my family, just chilling out at home, watching Netflix, reading a book, going for a swim in the ocean and snorkeling. My daughter is my go-to person for going on an adventure or trying a new food, she is the best.

What do you study? Do you work?

I am the founder and Executive Director of Sista, a local NGO.

What do you aspire to do in the future?

I would like to write more and publish a book one day.

What is a quote that you live by?

I don’t really have a quote I live by, but I am a big believer in positive affirmations. I think that we are all expressions of the universe and instruments of God, and it’s important to take time out of our day to honor the light within, and speak love and truth to ourselves through positive affirmations. It’s something I do every morning and it has truly transformed my life. I highly recommend it to anyone who is pursuing their dreams and wanting to live a life of abundance, peace and joy.

How would you describe your style? Why do you like fashion?

I would describe my style as comfortable and convenient. I am a big fan of wearing sturdy shoes that support my feet like these Croc platforms, and I like having everything I need on me, so I always wear a bum bag. I think what someone wears is a personal expression of themselves and part of my morning routine is choosing jewelry to set the tone for the day. It could be funky earrings to brighten my mood, or a necklace that my late Dad bought me so I can carry his energy with me. While I ultimately choose comfort and convenience, I think my style is also playful as I do like to experiment with fabrics and accessories.

The late fashion icon Iris Apfel used to say, “Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.”

Who influences your style?

My mum – she’s fabulous. She does her own manicures and wears bright colors and sparkles, and while it doesn’t totally influence my style, I admire the confidence that comes with wearing cute, happy and daring outfits and accessories, as it inspires my confidence to express who I am.

What beauty products do you use?

Black charcoal soap is a game changer. As someone who grew up with acne and now suffer skin pigmentation, I wished I discovered this simple product earlier. I also wear sun screen every day now and I love my MAC makeup.


Any fashion tips?

The fashion industry is responsible for a big chunk of global carbon emissions, and drains huge amounts of water and energy. I did not realise how destructive the effect on the environment it was until a few years ago and it made me conscious of only buying good quality items that will last me years to come. That would be advice I’d pass on – try be responsible with your fashion choices.

Given that my daughter has been in this shoot with me, I will ask her to participate in these last questions.

What are three words you would use to describe yourself? 

Talarei: Weird, thoughtful and kind.

What is something you love about yourself?

Talarei: When I play my video games, I don’t rage quit, I keep on trying.

What is your greatest accomplishment?

Talarei: Meeting my first friends Pollyanna and Miffy.



Photographer: JZ Photography and Navara Nomads
Adora Spa
Elsie Molou and Sharon Nicholls
Bukura and Tasiriki


This article was originally published in the April, 2024 edition of the Vanuatu Daily Post’s Life and Style magazine.

We are proud partners with VDP and Sista’s time to implement this project which is covered by CARE Vanuatu.