The Behaviour Change Communication (BCC) Working Group and Committee Meeting, coordinated by the Vanuatu National Youth Council (VNYC) on behalf of the Ministry of Youth, Justice, and Community Services, convened this week to analyse findings from the 2023 Multi-Indicator Survey and prepare for the upcoming National Health Week celebration.

The meeting focused on youth behaviour, attitudes, and access to Sexual Reproductive Health and Rights (SRHR) services. The goal was to assess existing gaps and strengthen Behaviour Change Communication strategies to ensure young people receive accurate, youth-friendly information.

Survey findings and context

The 2023 Multi-Indicator Survey revealed challenges regarding youth access to Sexual and Reproductive Health (SRH) information. Discussions on SRH within families remain limited, mainly due to cultural taboos. Many adolescents showed a strong desire for more open communication with their parents on SRH issues. However, the survey found that many parents were reluctant to engage in these discussions, often due to a lack of knowledge and discomfort.

As a result, young people frequently turn to peers or unreliable sources for information, increasing the risk of misinformation and poor decision-making about reproductive health. The meeting stressed the need for interventions that promote family-based SRH education and address socio-cultural taboos.

Key recommendations from the meeting

Stakeholders engaged in discussions to identify solutions and enhance communication strategies that would empower young people with the right knowledge and support. It was recommended to strengthen community-based interventions to improve SRHR education and awareness. There was also a push to enhance digital and peer-to-peer communication strategies for greater youth engagement. The group called for promoting parental education programmes to equip parents with accurate SRH knowledge and communication skills. Aligning BCC strategies with the Ministry’s policies and the UNFPA-supported Transformative Agenda was emphasised to ensure long-term impact. It was also noted that improving collaboration among government agencies, NGOs, and youth organisations would be key to implementing effective communication strategies.

Preparation for National Health Week

The meeting also served as a preparatory session for the upcoming National Health Week Celebration, which will take place from April 7th to 11th at Saralana Park. The event aims to promote health awareness, provide SRH information and services, and encourage young people to take charge of their health and well-being.

As part of the National Health Week activities, stakeholders will roll out behaviour change communication campaigns, interactive sessions, and youth-focused health initiatives to reinforce the importance of accessible and accurate SRH information.

Collaborative efforts for youth development

The success of the BCC campaign has been made possible through the support and dedication of various government institutions, development partners, and civil society organisations. The VNYC acknowledged the contributions of a range of organisations, including Wan Smol Bag, Vanuatu Family Health Association, Ministry of Health, Vanuatu Bureau of Statistics, World Vision Vanuatu, Human Rights Group, Young Women for Change, Vatumauri Consortium, Vanuatu National Youth Authority, UNFPA, Australian Broadcasting Corporation International Development (ABCID), Youth Challenge Vanuatu, Malvatumauri National Council of Chiefs, Vanuatu Christian Council, Care International Vanuatu, SHEFA Youth Development Office, and the Department of Youth Development and Sports.

Moving forward

The meeting marked a fundamental step in advancing youth-centred behaviour change initiatives in Vanuatu. Stakeholders reaffirmed their commitment to working together to empower young people, promote informed decision-making, and ensure access to essential SRHR services.

With continued support from key partners, the BCC Working Group and Committee will implement innovative solutions to bridge communication gaps, address cultural barriers, and promote health education leading up to the National Health Week Celebration and beyond.

For more updates, follow the Vanuatu National Youth Council’s initiatives on youth empowerment and development.


SOURCE: VANUATU DAILY POST