
Name: Yasmine Bjornum Covo
Position: Founder & Director, Sista
Island: Vanuatu
“My life is a gift from God. How I live my life is my gift back to Him.”
This powerful quote is more than just a mantra for Yasmine Bjornum Covo —it is the philosophy that guides her activism, her leadership, and her personal journey.
Born and raised in Vanuatu, Yasmine is the founder and force behind Sista, a grassroots feminist organisation and media platform she launched in 2016. Before starting Sista, Yasmine studied journalism and creative writing at the University of Technology in Sydney. She did not finish her degree as she faced an unplanned pregnancy. Facing the journey alone, Yasmine experienced the stigma of being a single mother and saw the importance of creating spaces so that women can connect, share their stories and uplift each other.
What began as a digital platform to amplify women’s voices has since evolved into a nationally recognised organization working on gender-based violence, women’s leadership, civic engagement, and the creative arts.
Yasmine didn’t just want to create a platform—she wanted to change norms. “Our hope is that women and girls are able to make decisions that affect their lives and to have a voice,” she says.
Sista is known for its unapologetically bold presence. Its campaigns incorporate music, fashion, visual art, and media. For Yasmine, culture is not separate from activism—it is the vehicle through which social change can happen.
Yasmine is not afraid to speak uncomfortable truths. In her feminist advocacy, she has faced criticism from within the Pacific feminist movement for her opinions on gender and identity. Yet she holds fast to the need for respectful dialogue and cultural sensitivity. Her approach to feminism is grounded in values, not trends. “I think Sista’s biggest challenge is to consider how we progress gender equality while still respecting Christian principles and Melanesian values. It’s why Sista is adamant we need to have uncomfortable conversations so we can move forward as a prosperous nation for all, but still protect Vanuatu’s identity.”
Despite her international education and experience, Yasmine’s heart remains firmly rooted in Vanuatu. “I joke that my blood is Filipino and Swedish, but my heart is Ni-Vanuatu. I’m very proud of my country, and I am more certain of this the more I travel around the world. We are a peaceful country, rich in resources, and full of decent people. We don’t even realize how blessed we are,” she reflects.
Yasmine sees civil society not as a platform for individual ego but a space for collective service. “If you’re in this space for money, power, or ego, go to the private sector. Civil society is for those who want to serve their country and people.”
Yasmine encourages people to not just focus on formal education to better their lives. “We all have smartphones and the internet. If you don’t know how to do something, learn how to do it online,” she advises. “Don’t have a mindset of ‘getting a job’. Create your own dream job. Be your own boss. Our nation is young and we need to foster an entrepreneurial mindset.”
Through Sista, Yasmine works at the intersection of culture, gender equality, and development. The organisation is deeply involved in issues like empowerment, women in leadership, and movement-building.
When asked what her final words would be if today were her last day, Yasmine answers without hesitation: “I am aware that life is a blessing and that God doesn’t promise tomorrow. So I don’t have any final words. I try to say everything from my heart now, and match it with action, and live each day like it’s my last, just in case it is.”
That urgency and sincerity define everything she does. Fierce, grounded, and visionary, Yasmine Bjornum Covo continues to build a life—and a movement—that empowers women to dream, speak, and lead. She is not just creating space. She is creating change.
SOURCE: VANUATU DAILY POST
