
Gender-Based Violence (GBV) remains a major concern in Vanuatu, where 60% of women and girls face physical or sexual violence during their lifetime.
In response to this crisis, the ‘Yut Rise Up’ campaign has been launched to empower Vanuatu’s youth to reject GBV and champion a safer, more equitable future.
The ‘Yut Rise Up’ campaign is a key part of a broader initiative supported by the Government of Vanuatu through the Ministry of Justice and Community Services, via the Department of Women’s Affairs (DoWA), and is funded by the Asian Development Bank (ADB) until 2026.
Led by Save the Children Vanuatu, in partnership with Youth Challenge Vanuatu (YCV) and Wan Smolbag (WSB) Theatre, ‘Yut Rise Up’ is a dynamic movement designed to inspire and mobilise teenagers aged 10 to 19 years across the country.
The multi-year campaign is anchored on three main pillars: a series of six-week workshops with a youth mentoring initiative, an online youth campaign with ‘pop-up’ events, and a compelling short film. These components aim to instill values of respect, equality, and positive personal change.
At its core, the ‘Yut Rise Up’ campaign seeks to educate, inspire, and empower young people by challenging the attitudes, behaviors, and societal norms that perpetuate violence. The campaign’s ultimate goal is to create a brighter, safer future for all.
“At Save the Children, we believe that every child and young person deserves to grow up in a safe and nurturing environment and to have the opportunity to follow their dreams,” said Polly Banks, Country Director of Save the Children Vanuatu.
“The ‘Yut Rise Up’ campaign is about giving young people the tools they need to make healthy choices, enjoy safe relationships, and make positive personal changes in their lives and communities.”
YCV is leading the ‘Yut Rise Up’ participatory learning workshops in Port Vila and Santo. These workshops are designed to equip young people with the tools they need to become leaders in their communities.
The sessions, based on international best practices and local experiences, cover crucial topics such as healthy and safe relationships, consent, sexual and reproductive health, gender roles, and the role of youth in fostering equality and rejecting GBV.
The workshops are delivered in two streams, one for teenage girls and another for teenage boys, by specially trained YCV facilitators at partnering schools, churches, and youth and sports groups.
Importantly, these sessions also involve parents and caregivers to ensure families are united in supporting their children and the campaign’s broader goals. They also aim to foster healthy communication with teenagers and positive parenting.
“Youth Challenge Vanuatu is proud to be part of the ‘Yut Rise Up’ campaign in 2024 and 2025,” said Noel Steven, Director of YCV.
“We’re not just aiming to raise awareness; we’re laying the foundation for a future where every young person in Vanuatu can lead their communities with the principles of respect, equality, and non-violence at their core. Together, we rise up for positive change.”
Complementing the on-the-ground education efforts is an extensive online campaign that aims to reach over 15,000 young people. This digital campaign will be the heartbeat of ‘Yut Rise Up,’ with a strong presence across social media platforms such as Facebook, Instagram, TikTok, and YouTube.
In a first for Vanuatu, the online campaign is being informed by a ‘Yut Rise Up’ youth advisory group to ensure the campaign’s look, language, and content are relevant and appealing to youth.
The online content will include storytelling, powerful visuals, and interviews with experts designed to inspire youth across Vanuatu to reject GBV and embrace a culture of respect and equality.
Adding an enduring and powerful emotional layer to the campaign, WSB Theatre is collaborating to produce a short narrative film that addresses themes around girls’ empowerment, the role of fathers, and gender equality.
The film, set to be released in 2026, will serve as a key element of the campaign, providing a relatable and impactful medium for discussing these important issues.
As the campaign unfolds, community involvement will be vital. “The success of the ‘Yut Rise Up’ campaign depends on the active participation of the community,” said Tina Toka, Director of the DoWA. “Every voice matters in shaping a future where respect and equality are the norm.
“We encourage young people and the community to follow and get involved with the ‘Yut Rise Up’ campaign on Facebook, Instagram, TikTok, YouTube, and learn more at www.yutriseup.com.”
SOURCE: VANUATU DAILY POST
