This year in May, Sista partnered with Reemi to create an online campaign focused on improving menstrual health awareness and expanding access to sustainable period solutions. This collaboration combined digital storytelling through a series of five short videos, including three testimonials from women who have used or are currently using the product.
We produced a video with Yoshua Shing, a well-known musician and former table tennis player, where he spoke about breaking the stigma surrounding menstruation and encouraging boys and men to be part of the conversation highlighting the important role men can play in supporting their partners, daughters, sisters, and other women in their lives by fostering understanding, empathy, and open dialogue around menstrual health. The testimonial videos featured Rahanna Taribakeo, Joan Niras, and Ashianna Carcasses, who shared their personal experiences using period underwear and reflected on how it has supported their menstrual health and everyday lives.
We also developed a series of posters that explain what menstruation is, highlight the benefits of switching from disposable pads to Reemi period underwear, and outline how it can reduce long-term costs while also decreasing the environmental waste caused by disposable menstrual products.
Through this mix of storytelling, education, and community engagement, the campaign supported broader conversations around menstrual wellbeing in Vanuatu. All the content produced was posted on the Sista Facebook page, Instagram and YouTube channel.
In addition to the online campaign, a half-day workshop was held on Thursday 28 May, to celebrate Menstrual Hygiene Day with 24 participants to explore the work Sista has done in the Menstrual Hygiene Management Space, the online campaign carried out with Reemi and highlight the work that’s been done in the Menstrual Hygiene Management (MHM) space, discuss the challenges and advocate for the women and girls who are still facing the challenges mentioned.

Moving forward, Sista plans to distribute the information developed through this campaign to schools, ongoing education around Menstrual Hygiene Management for young people while breaking barriers around Periods. The organisation also plans to trial Reemi period underwear within its networks to gather feedback and better understand how it can support menstrual health needs in local communities.
This partnership reflects a shared commitment to improving menstrual health knowledge, reducing stigma, and increasing access to practical and sustainable solutions for women and girls in Vanuatu.
THANK YOU toREEMI, Yumi Patna, and theNew Zealand Ministry of Foreign Affairs and Tradefor their invaluable support and partnership in making this campaign possible.
To learn more about the campaign and access additional resources on menstrual health and period underwear, visit Let It Flow online.
Click here to see the posters in English and Bislama and here to see the videos.
